前幾天才剛收到優莎納(USANA)公司email,得知優莎納(USANA)公司再度被《直銷業界人士雜誌》票選為2007年度的最佳網絡直銷公司。當天就看到認真優秀的夥伴蕙如把相關的英文資訊簡單翻譯出來了,所以這邊就直接引用她的文章囉,非常感謝蕙如的大方分享。
 
 

早上一起床,臉還沒洗,牙還沒刷,穿著睡衣就慣例地打開電腦,開始一天的MSI在家工作網路直銷事業。很高興才一開信箱,就收到公司寄來的信,標題是: 恭賀USANA再度成為「直銷商最佳之選」得主! 還睡眼惺忪的我馬上!!”大了眼,點了進去看內容。

 
哇,真的是太高興了,我將公司信件內容節錄,跟大家分享:
 
《直銷業界人士雜誌》就其一年一度的直銷商之選大獎2007年度的結果,USANA再一次被眾多直銷商選為最佳網絡直銷公司。這是USANA第十次於這大獎中盤踞榜首。每一年,數以千計的直銷商會於《直銷業界人士雜誌》網站中選出心目中最佳網絡直銷公司。能夠於這個極具代表性的選舉中,持續數年盤踞榜首,足以證明USANA直銷商們及客戶們的熱誠與忠實的支持。此外,USANA亦連續十四年於《直銷業界人士雜誌》“編輯之選”中名列十大最佳網絡直銷公司
 
後來我進了
http://www.mlminsider.com/usana.aspx?12,這裡有《2007年度最佳網絡直銷公司電子書-- Editors' Selection Best Company 2007》。以下是關於USANA介紹的原文:
 

Products: A well rounded line of over 25 health & nutrition and 15 personal care products, and more than double that when the various flavors, sizes and combo packs are factored in. Usana is among the minority of MLM companies today where the products came first, followed by the idea to market them via MLM. Not the reverse, as is the case with most companies today. In fact, Usana started out as a subsidiary of Gull Labs, a dietary supplement maker, and now manufactures the majority of their own products. Although this middle-man omission didn't bring their prices down (they are on the high end of the spectrum) Usana is also one of the few companies that can justify their prices with exceptional quality. This explains why Usana has over 80,000 "Preferred Customers" who only buy the products, and a less than 2% annual return rate.

 
(產品:USANA有超過25健康營養品15種護膚、身體、頭髮的個人護理產品,還提供不同口味、數量、套裝供選擇。USANAMLM (Multi-level Marketing)中,是少數以產品品質為優先考慮的公司。USANA創辦人華斯博士於七十年代初期,創立Gull Labs(高露實驗室),高露實驗室很快便因發展出一套可供商業使用的試劑,而聞名於世。後來華斯博士和一群科學家成立的USANA,是少數能以高品質的產品證明價格定位的公司。這解釋了為甚麼有超過80,000消費者,愛好買USANA的產品,而每年確只有低於2%的退貨率。)
 

Company: Publicly traded (USNA) and open in 13 countries, this 15 year old company has experienced 19 consecutive quarters with a net gain in Associates - in just the United States! Ironically, Usana has come under SEC and media scrutiny this past year due to claims (by a team of anti-MLM zealots) of having already reached market saturation, and the tiresome but obligatory pyramiding accusation (read Len Clement's rebuttal to the Usana attack at MarketWaveInc.com). Profitable, still growing, and with strong cash flow, I have no doubt Usana will survive '08 stronger than ever.

 
(公司:這個成立15年的公司,已在13個國家成立分公司,評論人相信USANA2008會更穩健地生存下去。)
 

Pay Plan: A conventional binary that pays out about 40%. The 80% points-to-wholesale (based on distributor autoship price) is about the industry average, so there's no funny business going on there (as there is with many other companies). The qualifications for the various ranks are fair and achievable, and being a binary plan it offers the significant benefit of building in depth (thus creating partners) rather than wide (and creating competitors). But also being an old-school 3-position binary with no matching bonuses to compensate for lopsided legs, the plan does tend to be backend weighted. To their credit, Usana is one of the handful of companies that voluntarily publishes an Average Income Chart each year, which openly reveals that the top four ranks (of the 12 total) receive about 44% of all commissions paid.

 
(獎金制度:提到雙軌制的特色與優點,包括沒有不道德的商業行為。雙軌制求深不求廣,各種等級得到的獎金都是公平且有機會達成的。)
 
以前大學時代,也接觸過直銷,不過都是蜻蜓點水,因為當時對產品沒有真正深刻的體會,對於制度也不完全了解和認同,所以到後來都不了了之。我很高興加入USANA,使用真正好的產品,自己和親人也真正有好的體會與感受,再加上外界對USANA產品公司背景獎金制度,都有高度評價,對獨立直銷商而言,是很大的助力。
 
.S.簡單翻譯的中文,若翻得不好,請各路先進指正,非常感謝!
 
【延伸閱讀】
 
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